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Submitted By Agency Partner –  Niouw

Twin Promotion Website

Creation of the showcase website for Twin Promotion, providing access to all information related to the company and its projects. Find all the properties available for sale in real-time, and contact a consultant through a form or via chat.

Project Overview

Context

Twin Promotion, a dynamic company specializing in real estate promotion, was tasked with creating a website that was both multilingual, responsive, and connected to their Zoho CRM. The goal? To improve lead and property management while providing a smooth user experience. The challenge was even greater as the project had to be completed in just one month.

Challenges

This ambitious project presented several technical challenges:

  • Dynamic Display: How to present different categories of properties, whether they are secondary residences, tourist homes, or resales, in a personalized manner.
  • Zoho CRM Integration: It was crucial to ensure real-time data synchronization between the site and Zoho CRM.
  • API for Ad Delivery: We needed to automate ad delivery via Ubiflow on platforms like Leboncoin, Bienici, and Seloger.
  • Multilingualism: The site needed to be accessible in both French and Dutch to better serve the French and Belgian markets.
  • Next.js Front-end: Using Next.js to ensure a powerful and responsive interface.

Solution

To overcome these challenges, we implemented tailored solutions:

  • Responsive and Dynamic Website: Using Directus for content management, coupled with a front-end developed with Next.js, we were able to effectively manage the different categories of properties.
  • Zoho CRM Integration: An automatic insertion and real-time synchronization system was implemented for properties and leads.
  • Secure API for Ad Delivery: By automating ad distribution with Ubiflow, we ensured optimal visibility on major real estate platforms.
  • Multilingual Features: A bilingual site was developed, offering better accessibility for customers in France and Belgium.

Results

The implementation of these solutions produced impressive results:

  • Operational Efficiency: A 300% increase in efficiency thanks to the use of Directus and Next.js.
  • Responsiveness and Sales Management: The instant collection of sold properties significantly increased customer satisfaction.
  • Automation and Integration: Simplified integrations with Zapier and Ubiflow facilitated rapid ad distribution.
  • Multilingual Accessibility: The service successfully expanded to customers in France, Belgium, and the Netherlands.

Conclusion

Thanks to Directus and a robust front-end developed with Next.js, Niouw has transformed online property management for Twin Promotion, increasing their operational efficiency and laying the foundation for scalable management in the future.