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Submitted By Agency Partner –  Pop Rocket Labs

Level Up! your region - Neighbourhood survey

Go on a treasure hunt and playfully share your thoughts on your home town.

Project Overview

Challenge

What is particularly beautiful and what could be improved about your own neighbourhood and the region? The ‘Lebenswert’ project aims to paint a picture of the living situation in Central Germany that is as comprehensive as possible. But how do you motivate a younger target group to take part in an opinion poll? By turning the survey into a game!

Solution

Using the MDR questionnaire as a basis, we combined classic question mechanics with interesting gamification mechanics and wrapped everything up in a playful retro-pixel look. Classic game elements such as an avatar selection and animated level transitions in a 2D side-scroller look complement the tried-and-tested questionnaire mechanics, but give the survey the playful lightness that encourages you to play through. The highlight: treasure chests are collected for answering questions and can be spent in a ‘bonus level’. At the end, there is a comparison with the answers of other participants to show what the future looks like: We decide together what the future will look like!

Project Details

View Project
Client
MDR - Mitteldeutscher Rundfunk
Built With
  • React
  • Tailwind
Agency Partner
Pop Rocket Labs

Pop Rocket Labs

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