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Submitted By Agency Partner –  Neoskop

Digital Glue: Powering enercity's Connected Ecosystem

enercity utilizes Directus as their digital glue across multiple applications. We've integrated this headless CMS to power everything from customer portals and EV charging management to HR tools and marketing automation. Directus serves as the connecting element that enables rapid development and efficient data management across enercity's ecosystem.

Project Overview

Challenge

As one of Germany's leading sustainable energy providers serving over a million customers, enercity needed a flexible solution to connect and manage their diverse digital services. The challenge was to find a unified approach for handling everything from customer-facing applications to internal tools without implementing multiple specialized systems.

Solution

Implementing Directus as the digital glue has transformed how enercity builds and manages its digital ecosystem. As their implementation partner, we've leveraged Directus's headless CMS capabilities across multiple critical business areas:

Customer Experience Solutions

  • Product Configurators: Comprehensive management of product configurations, lead tracking, and seamless integration with e.Pilot, including bundle offerings and affiliate programs
  • Support Portal: Full CMS functionality with Zendesk integration for streamlined customer service
  • Customer Recommendation System: Managing frontend pages, partner relationships, promotional actions, and referral codes
  • Outage Management: Real-time handling of service disruption notifications with customer subscription capabilities

Infrastructure Management

  • EV Charging Network: Backend administration for the complete charging point network and their specifications
  • API Development: Rapid creation and management of new APIs as business needs evolve

Internal Tools

  • HR Onboarding Platform: Personalized landing pages for new employees before their first day
  • Job Alert System: Integration with Workday for automated job notifications to interested candidates

Marketing Operations

  • Email Campaign Management: Automated opt-in campaigns to grow newsletter subscriptions among existing customers
  • Landing Page Administration: Quick deployment and management of marketing landing pages

Results

By implementing Directus as their central digital platform, enercity has achieved:

  • Faster development cycles for new digital solutions
  • Reduced complexity in system architecture
  • Improved efficiency in content and data management
  • Enhanced ability to focus on platform evolution rather than tool maintenance
  • Seamless integration capabilities across multiple business functions

This comprehensive solution demonstrates how Directus can serve as the foundation for a complex digital ecosystem, enabling both rapid development and efficient ongoing operations while maintaining flexibility for future growth.