Project Overview
The AOK Landingpage Generator can generate several hundred landing pages with one click and thus increases the number of online membership applications of the AOK Bayern.
Nuxt generates the appropriate landing pages for the Google campaign based on the Directus data and keywords.
One SEA landing page per keyword does not cover the entire audience. Each target group has different needs that can be addressed on the landing page, and over 1000 landing pages have now been automatically displayed.
- Modern and reduced look in the AOK color scheme
- Precisely tailored information through individual content display (keywords + audiences)
- Sensible clustering of information, target groups, services and offers
- Effective user guidance through well-placed content
- Highly visible CTA elements to enable the switch their insurance to AOK in just a few steps
- Continuous optimization with tracking tools and A/B tests