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Case Study

How FEG Achieved 70% Faster Content Deployment Across 5 Gaming Markets

Learn how Fortuna Entertainment Group used Directus to achieve faster content deployment, unified web and mobile management, and deliver one of the best rollouts in company history.
How FEG Achieved 70% Faster Content Deployment Across 5 Gaming Markets

FEG is now 70% faster when it comes to content creation and promotion. We set the schedule for the entire month and forget about it. [The team] just looks every morning and says: 'Oh, wow. There is a new game.'

In the gaming industry, content is king. From promotional banners that drive player engagement to the seamless integration of hundreds of new games each quarter, operators need systems that move at the speed of opportunity.

For companies managing multiple brands across different countries, the stakes are even higher: a single technical misstep can cascade across markets, costing millions in downtime and player trust.

Fortuna Entertainment Group (FEG) knows this reality intimately. Operating across five countries with three gaming brands, the company has built a 35-year legacy in sports betting, online casinos, and gaming entertainment.

With over 6,000 employees and a development team of 400 people spread across Split, Zagreb, and Prague, Fortuna manages one of the most complex gaming operations in Eastern Europe that serves 1.5 million players. 

Fortuna

Fortuna

Casa Pariurilor

Casa Pariurilor

PSK

PSK

Believe it or not, we had independent CMSes responsible for both [our website and mobile platforms]. Now we have one tool for all, which is excellent.

When Legacy Systems Become Digital Quicksand

Fortuna's content management nightmare stemmed from a fundamental dependency problem. Their legacy gaming platform provider controlled not just the backend systems but also the front-end interfaces across web and mobile channels. This left Fortuna's development teams constrained by a third party's technical decisions and deployment schedules.

The most painful symptom was having completely separate content management systems for web and mobile platforms.

Marketing teams had to duplicate every promotional campaign, game launch, and content update across two different systems. This process consumed valuable time and introduced the constant risk of inconsistencies.

[The platform] was so 90s, you know - robust and heavy. Once you deploy, if you mess it up, you could literally put the whole website down for a few hours, even though you just wanted to change a label or a jackpot ticket.

The Conference Conversation That Changed Everything

The breaking point came when Fortuna decided to internalize their front-end development and break free from their legacy provider's control. The company needed a content management solution that could handle their scale while giving them the independence to innovate on their own timeline.

Juradin's search led him to the ICE gaming conference, where a chance conversation changed everything. While discussing platforms with potential providers, one mentioned their system was built on Directus. That single reference sparked Juradin's interest in what would become Fortuna's new technical foundation.

One of the platforms that I liked the most - I asked what it was based on, and they said Directus. So, I started digging deeper.

What attracted Fortuna wasn't just Directus's technical capabilities, but its fundamental philosophy. As a source available platform, Directus aligned with the company's desire for transparency and control. This was a stark contrast to the black-box systems they'd been trapped with.

"We didn't want to get into another trap with some third-party provider. We wanted this level of independence, but we also wanted an out-of-the-box solution that just worked - something we could get up and running soon with minor tweaks and configuration."

From Setup to Success in Just Days

What sold Fortuna on Directus wasn't just the technical specifications - it was how quickly they could get a working system up and running. While other CMS evaluations dragged on with lengthy sales cycles and complex setup processes, Directus delivered immediate results.

Within days, Juradin's team had a functioning test environment running in the cloud. This rapid deployment became a strategic advantage, allowing them to start building their content structure and workflows while competitors were still exchanging emails about requirements.

This was marked actually as one of the - or even the best - rollouts in Fortuna history. Literally, we had no outages. Overall it was just a really smooth, straightforward experience.

Fortuna's New Competitive Edge? Content Velocity

The transformation was immediate and measurable. What previously took Fortuna's teams hours or even days to accomplish now happened in minutes. Content updates that once required complex deployment processes became simple, real-time changes that didn't risk crashing the entire platform.

The most dramatic improvement came in deployment speed and reliability. Fortuna's rollout across their European markets became so smooth that it earned recognition at the highest levels of the company.

Juradin estimates his team now operates 70% faster when creating and deploying content compared to their legacy system. For a company managing over 500 new games per quarter across multiple markets, this represents massive time savings.

[Directus provided] a smooth setup, a swift way to prove out the concept, scalability, out-of-the-shelf resolution for 95% of what anybody needs from a CMS - plus excellent support and stability.