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Marketing, Full-Time

Director of Demand Generation

Remote, Global
The Opportunity

Directus is hiring a Demand Generation Director with expertise in open source sales environments to own and drive pipeline growth. Reporting to the VP of Marketing, and working closely with cross-functional teams, you will be responsible for the strategy, execution, and analysis of programs and campaigns that generate, nurture, and convert leads through PLG, email, advertising, webinars, events, website conversion, social, and partner marketing. 

Strategy & Planning
  • Assess current and emerging demand gen channels in rapidly changing marketing environment 
  • Develop a deep understanding of Directus customers, what they do, what keeps them up at night and what we can do to alleviate their pain points to create an enjoyable and engaging customer experience
  • Develop monthly, quarterly and annual demand gen plans in support of marketing and business objectives 
  • Own a monthly and quarterly qualified opportunity quota directly tied to new bookings targets 
  • Build and lead the demand generation function to drive predictable, scalable and repeatable pipeline and ultimately contribute to revenue growth
  • Define sales and marketing alignment at Directus in order to provide relevant information to both leadership and sales teams

  • Lead Gen & Engagement Program Execution
  • Develop and execute end-to-end demand gen programs and campaigns that reach the right targets in the right part of the sales funnel at the right time 
  • Define and develop lead nurturing campaigns based on target buyer personas and real-time measurements based on lead quality and conversion 
  • Work in close collaboration with marketing to ensure on-brand messaging 
  • Generate leads that convert to sales opportunities. This includes concept, content & design, external vendor and internal resource management, delivery, measurement and reporting 
  • Management of all inbound and outbound digital demand generation channels, such as email, digital advertising, industry conferences, SEO, webinars, social and account-based marketing (ABM)
  • Must have experience executing digital strategies and tactics to drive web traffic, content conversion and brand awareness 
  • Create and manage comprehensive email calendar across all channels and targets 
  • Implement revenue marketing strategy and create repeatable prospecting programs that drive new customer acquisition and measurable sales for a predictable return on investment 
  • Optimize lead flow, scoring and lifecycle management in HubSpot 
  • Work closely with sales team to further define and implement optimal lead management processes, messaging and resources — including lead assignment, response times, and follow-up cadences 

  • Measurement, Analysis, & Reporting
  • Manage program KPIs by analyzing program impact on pipeline, bookings, and revenue
  • Partner with the sales team to ensure demand plans meet or exceed the team’s expectations and that they are appropriately enabled to participate in and follow-up on demand initiatives
  • Carefully track and communicate demand generation goals and KPIs, and individual program and channel performance, ensuring learnings are consistently leveraged to inform strategy moving forward 
  • Assess overall program performance, make and implement recommendations for ongoing optimization and improvement 
  • Own roadmap, calendar, execution, and performance of demand priorities, campaigns, and programs, consistently communicating initiatives, progress, and results to the broader marketing team, sales team, and company leadership

  • Experience You Have
  • Experience marketing open source products
  • Five plus years B2B demand gen experience in a fast paced startup SaaS environment 
  • Three plus years experience with HubSpot
  • Strong analytical skills and enthusiasm for data-driven marketing 
  • Experience and comfort owning monthly and quarterly lead gen quotas 
  • Top-notch interpersonal skills 
  • Excellent written communication and presentation skills 
  • Self-motivated, organized, and a strategic thinker 
  • Bachelor’s degree or equivalent work experience

  • If you are in search of a team with passion, motivation, and creativity look no further. Our team of developers, designers, innovators, and entrepreneurs are all laser-focused on building something truly amazing.

    While officially headquartered in NYC, all our staff is decentralized by design. Our global team has been efficiently working remotely for over a decade, coming together each day via internal chats and telepresence. As long as you have a webcam and a fast/reliable internet connection, you're all set!

    About Directus
    Directus is a venture-backed Open Data Platform with a passionate community and millions of users worldwide. Modern and completely modular, our core product is comprised of a connection toolkit for developers, and an intuitive no-code App for non-technical users. With the ability to be installed on top of any new or existing SQL database, Directus instantly provides end-to-end data democratization.

    Directus provides the data foundation for internal data tools and omnichannel digital experiences at some of the world's most forward-looking companies, including AT&T, Bose, HTC, Prada, TripAdvisor, and the United States Navy.

    We're obsessed with meticulously honing the perfect data platform. Our product-led growth strategy keeps us focused on creating a premium offering, prioritizing innovative solutions over feature bloat, and code quality over technical debt.

    Our team and ecosystem are growing at a rapid pace, but we still enjoy the benefits of being a smaller, more "tactical" team. Our organization is intentionally flat, with everyone wearing a few hats, and working with relative autonomy.

    Directus is an Equal Opportunity Employer. We're committed to building a diverse team of talented individuals who bring different perspectives to the company, and who feel a sense of inclusion and belonging when they join our team.

    If you're unsure about some of the details above, feel free to reach out with questions. We would love to hear from you!

    Interested in joining our growing team?

    Interested in this position? Reach out to us to discuss, or submit an application using the "Apply" button above. We're looking forward to hearing from you!

    Company culture
    Learn more about the company to get a sense of what it's like to work for our fast-growing organization. About us
    All-remote team
    While officially headquartered in NYC, our team is distributed by design, with team members all around the world. Learn more

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